James Engerbretson

Brand Identity
Creative Direction & Design

Headquartered in Moscow, Idaho, USA

Basketball Science

Brand Identity, Creative Direction

Dubbed by lovers and haters alike as “Nerdball”, Basketball Science is changing the game of basketball. With AI assisted analytics tailored specifically to each team, each coach, each player and the relationship between them, Basketball Science has taken an understanding of player chemistry to a new level.

The only problem is, very few coaches know about it. Which, let’s be honest, is a cutting-edge secret sauce for the teams that do. But Basketball Science needed to grow and push beyond niche acceptance into nationwide adoption. It needed a brand that could carry it into a new phase.

JAMES ENGERBRETSON

James Engerbretson - Brand Identity, Creative Direction & Design
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